Market Driven Strategies for Sustainable Growth

This unit aims to make students aware of the major aspects of the planning and controlling of marketing operations. It aims to locate marketing planning and control within a strategic content, to demonstrate how the available range of analytical models and techniques might be applied to marketing planning and control to produce superior marketing performance.

The lecture will be held by Mr. Stelios Kehajas, Consultant and Senior Lecturer at CITY College, the International Faculty of the University of Sheffield at the Executive Masters for Business Administration programs, whose specialization in teaching is Strategic Management.

The second lecturer for this module is Mr Chris Liassides, senior Lecturer in Marketing Management and Operations Management in the Department of Business Administration and Economics at CITY College, the International Faculty of the University of Sheffield. He has worked as a senior auditor for ROBSON RHODES - Chartered Accountants and as a consultant engineer for THE BEINHAM MEIKLE PARTNERSHIP in the UK. He is also acting as a marketing consultant for STEROPAL SA.

For the academic year 2012 – 2013 by May, the Managers Academy will hold a total of 12 weekend lectures on specialized qualifications in the programs: Strategic Management, Strategic Marketing and Finance. To view the full program click here.

 

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For more information please contact Managers Academy admissions office at

office@managersacademy.mk
+389 2 3064 533,
+389 78 360059,
23 Prashka Str. 1000 Skopje, R. Macedonia