E-commerce and digital marketing

The development of E-business and Internet-based applications is one of the most striking changes affecting companies during the last two decades. It has radically changed the firms’ “modus operandi” either by adding efficiency to already existing processes or by introducing entirely new business models. This unit is designed to help students realize these changes and explores the opportunities that Internet in general and e-business in particular provide to several business functions (eg. procurement, manufacturing, marketing, distribution and customer service) with emphasis being placed on Internet marketing. It also presents the requirements for new working methods, organizational structures, and management styles.

The unit leader for this module is Mr Alexandros Charalampidis, visiting lecturer at the international faculty of the University of Sheffield, CITY College. Mr Charalampidis holds Master’s Degree in Digital Marketing from the University of Huddersfield in UK. Mr Charalampidis has excellent knowledge in the area of digital and social media, he is Certified Google Advertising Professional and cooperates with the Facebook team for serving premium social ads. Mr Charalampidis is a member of the European Public Relations Confederation (CERP Students). The second lecturer for this module is Mr Leon Shtika, specialized in web and mobile applications and online advertising. Mr Shtika is a visiting lecturer at the international faculty of the University of Sheffield, CITY College and he holds Google Analytics Individual Qualification (GAIQ).

Learning Outcomes

  • • Evaluate fundamentals of strategies and business processes of information systems in organizations and business practices.
  • • Critically examine the information systems which focus on internet and web technologies.
  • • Understand e-business theories and information systems uses.
  • • Develop generic key skills in e-commerce and e-marketing.
  • • Manage and develop e-services such as blogs and social networks.
  • • Develop their awareness of the latest thinking in e-business and interactive marketing issues.
  • • Adopt and develop a systematic understanding of the technical innovations brought by e-marketing.

The official language of the unit is English, and each participant (excluding those that are following the whole programs) will get Certificate of Attendance, issued by CITY College, the international faculty of the University of Sheffield

For the academic year 2012 – 2013 by May, the Managers Academy will hold a total of 12 weekend lectures on specialized qualifications in the programs: Strategic Management, Strategic Marketing and Finance. To view the full program click here.

 

Apply now!
For more information please contact Managers Academy admissions office at

office@managersacademy.mk
+389 2 3064 533,
+389 78 360059,
23 Prashka Str. 1000 Skopje, R. Macedonia

 

 

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